Why Should You Purchase Diverse Stock Photos?

Why Should You Purchase Diverse Stock Photos?

In the past years, the results you get when searching for the typical family were pictures of white and heterosexual people. However, a lot has changed today. Stock photo agencies now offer diverse stock photos because they fear accusations of discrimination and because businesses are now looking for stock images that represent everybody equally. They help you connect with ALL of your audiences, no matter what color or gender. Click here for more.

Key Facts:

  • Almost half of businesses have already been using diverse stock photos in the past 12 months.
  • Over a third have used images of homosexual couples.
  • A third believes it is important to use images that represent modern day society.


With these facts, it is clear that diverse stock photos are getting more popular. They represent diversity in all its greatness and create compelling designs. That’s why you should purchase imagery with an authentic and natural feel. Many stock photo agencies already offer this type of photos, including Shutterstock, iStock, Getty Images and Stock Photo Secrets. They are all great sources of high quality, commercially worthy, and ready to use images that represent diversity.

But, there is another great source of images that depict multiple culture, ethnicities and life choices – Photocase. The stock site boasts images that do not look or feel like “stock” photos. Their DIVERSITY collection features over 70 images of individuals that represent various origins, colors, religions, and sexual orientation. Here’s a brief summary of what else the stock agency offers:

  • Atypical, artistic and unique stock imagery
  • Reduced library of high quality images
  • On-demand purchases and credit packs
  • Royalty free license

Photocase has an intentionally small library of super high quality and highly curated images in various topics, styles and models. Their collection is more artsy than typical stock photography, which is why it is also priced higher. But compared to traditional image banks that offer this kind of imagery, their price is lower. Individual prices are based on size and are fairly reasonable for premium stock images with flexible usage rights.

  • Small: $10
  • Standard: $15
  • Large: $20

Another way to purchase images is through credit packs. The packs come with a certain number of credits, which you pay in advance to later use them to download images. Images are also priced according to size when you use credits to buy them.

  • Small: 3 credits
  • Standard: 6 credits
  • Large: 10 credits

To get the better deal, we recommend you buy images with credits. You can purchase a single image for as low as $10.90 with credits, which is cheaper than the $20 individual photo price. And the best of all, credits do not expire. You can buy as many as you wish and use them anytime you want – certainly an easy and flexible way to save in your stock photos.

Consumers are becoming savvier about typical stock images that it is getting more a challenge to capture their attention and please them. By introducing diversity into the images, you can convey your brand message, connect with your audience and make sure everybody is represented equally.